We created a modular story of happiness, made up of hundreds of bits of content ––– all working together to create an immersive brand story, across all

Koodo is a youth targeted mobile provider. And knowing they live mostly on their phones, it seemed right to make a campaign that was designed for how we watch stuff on our smartphones. So we created a modular system of branded entertainment and messaging that was designed to be consumed on our smartphones. Animations, GIFS, fun illustrated type, created by cutting edge illustrators made sense as the basis for the work.

Up 9% in unaided awareness.

Up 5% in brand familiarity.

Up 11% in consideration.