Spikes Asia

Korama

REVOLVER/WILL O'ROURKE, Sydney / VOLKSWAGEN / 2017

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

The Volkswagen Amarok is a tough, award-winning truck - but as a newcomer with posh European styling, it was a long way from winning the trust of the Australian market.

The launch of a new super powerful V6 variant made the Amarok the most powerful truck in its class – which gave us the opportunity to challenge prior perceptions.

We were to conceal the new V6 Amarok in a completely new car body. One that appeared to be an unreleased, unobtainable, and incredibly powerful test vehicle. By hiding all traces of ute, we would redefine expectations, and highlight the beastly thrill that this thing is to drive.

Execution

Pencil sketches

Clay model – hand sculpted.

3D scan of clay model

3D model build and refinement.

Engineering

Poly sculpt

Fibreglass mould

Disassemble production model V6 Amarok – strip it back to the bones

Weld new structural supports

Fit new exterior shell

Fit new headlights and taillights

Custom fit interior leather and remove all badging

Additional paint

Apply camouflage vinyl wrap

Engineering check and adjustments

Testing

The final product is a unique prototype variant of the V6 Amarok – dubbed the ‘Korama’.

A fully functional, powerful vehicle capable of extreme off-roading.

It was thoroughly tested by performance car enthusiasts, press, and lucky test-drivers over a month-long period.

And is currently being toured around the rugged Australian outback to promote the powerful new V6 Amarok.

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