But what is the best driving music?

What do you really listen to alone in the car?

And more importantly, would you admit it to anyone?

We wanted people to think of their favourite driving track, conjuring up an image of pure driving pleasure and therefore coupling that feeling to the performance range. But also give them a reason to share their tracks.So we created Drivingtrackconfession.com, a digital confession booth combining Facebook and streaming music service Spotify.Drivingtrackconfessions.com functioned as the campaign’s hub. Here people could confess their darkest driving track secrets to their friends. People’s confessions where posted on Facebook and Twitter, spreading the campaign. The confessions resulted in ultimate driving track playlists.In collaboration with MTV the most confessed driving tracks where listed every week at ten o clock. The show was sponsored by VOLKSWAGEN’s performance range with TVC’s in every ad block of the show.

Thousands of confessions were made, generating playlists with the best driving music for use in the cars.The campaign spread online, created a lot of PR, and drew traffic from banners, Facebook and Twitter. Nearly 30,000 people visited the site.

Drivingtrackconfessions.com also became a tool for VOLKSWAGEN to book test-drives with local retailers. The Performance range went on tour with a live confession booth where you confessed while waiting for your test-drive.The unique cooperation with Spotify and MTV made VOLKSWAGEN stand out from competitors.

The Performance range increased sales with 42% compared to the same period previous year.