Korea is a small country, but the road condition constantly changes due to the four different seasons, and more than 110 days snowing or raining, with 70 percent of the land covered with mountains. ‘Korea. Land of quattro’ campaign aims to prove how Audi quattro, equipped with full-time all-wheel drive system, can perform with excellence on the road with much unexpected difficulties, just like in Korea. The campaign talks about the characteristics of Korea that Audi quattro witnessed. It says that the wet icy and steep roads are threatening, but challenging for Audi quattro. The commercial film takes a glimpse at the beautiful roads and landmarks in Korea, through the eyes of Audi quattro. The campaign delivers the message that Audi quattro provides optimized driving through a stabilized distribution of power on the wheels, in accordance with the surface of the road, which enables sophisticated control to handle the unexpected obstacles.