Cannes Lions
TRIBAL DDB, Barcelona / AUDI / 2008
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Description
The game challenges users to drive an A3 in a game that imitates the TV ad.The on line proposal is to play your turn, that is, the user enjoys driving an A3 in a virtual city where users have to avoid all obstacles. When the game is over, they can send the turn to a friend, in order create the longest players chain.On the microsite, users can find information about the A3 Edition Plus, as well as watch all TV versions and of course, play the game.Username: juryPassword: jury@tuturnoa3.es
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