Cannes Lions
CITAT, Helsinki / KARKIMEDIA / 2014
Overview
Entries
Credits
Execution
Baari has been a huge hit. All of the media agencies and planners we targeted now use it. The Kärkimedia brand is now seen as more modern than its competitors.
”Baari brings you guys into this millennium and way ahead of the competition. I might even start buying newspapers now.”
– Dagmar Media Agency
"When they designed Baari, they really listened to the people who will ultimately use the service. It’s a great, modern tool for any media planner.”
- Frankly Partners Media Agency
”Baari takes strategic print newspaper media planning to a whole new level.”
- ToinenPHD Media Agency
Outcome
The Tracking tool is like a digital version of those old traditional newspaper archives. The Ad Bank stores all published ads in one place. The Analysis tool shows things like what competitors are up to. The Planning tool can be used to compare chosen media. The Research section shows all research data. And the Reporting section stores all files in one place.
The launch “I get it”. We added a little levity and a lot of laughs with our “Bar Fairy”, played by a well-known Finnish comedian. She managed to turn a pretty complicated topic into something super simple.
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