* SituationIs there a building with ‘FEET’? Yes? Or No?The answer is in olleh’s media campaign of 2011.olleh’s vision is to become CS-oriented company that can provide the most and biggest satisfaction to customer. olleh wishes to deliver the will of customer satisfaction prominently It starts with satisfaction; the origin of the word is, To be full “만 (滿), feet 족 (足), which means full of feet.In result, customer satisfaction is, not only talking by our lips, but creating satisfaction by feetTherefore, olleh launched “Customer satisfaction, we will run on our feet” campaign.* Solution (Creative Execution)To express the fundamental business policy, ‘create real customer satisfaction by feet,’ We created an issue by producing world’s first ‘building with feet’ in KT head office, located in center of Seoul.Through the main street view map service in Korea “DAUM Roadview,” unidentified “feet” was planted in the actual KT head office.

When the actual users were searching the surrounded area through roadview and discovered the ‘building with feet,’ it became a topic in the online checking whether it exists or not.

As a 2nd campaign, by launching Korea’s first crossover commercial with newspaper and mobile video clip, we direct the spread of “building with feet.”We applied a new media, using mobile phone and newspaper. The phone recognizes the QR code in the newspaper, and by placing above the newspaper the video clip of building with feet links with the page.

* Result & Effectiveness-Ranked no.1 search word in Korea’s popular search portal Naver.

-Created over 160 spontaneous contents in subject of “building with feet.”-Reached over 20,000 hits in related contents.-9 press media including Korea’s representative daily newspaper hold the story in subject of “innovative advertising technique, ad campaign.”