Young people do not feel the need to strengthen their defenses. With the current conditions, it is more important than ever to do it and for that we had to speak to this audience in a relevant way.

Redoxon needed to show a younger audience how important it is to boost their defenses with vitamin C.

Show them that good defenses are necessary so they think they don't need them and show it in a way that is relevant to them.

6 of the best gamers of Free Fire (the most popular Smartphone game in the world) became the Redoxon Defense Squad, a squad that defended the worst gamers and helped them win, in order to show all young people how important that is to have good defenses.

Make young people experience first-hand the benefits of having good defenses and realize that they also need to strengthen them with Redoxon.

6 Free Fire's best professional gamers played with the worst players and helped them to victory while broadcasting the games live and showing how good defenses make a difference.

16 million stream views

250k live comments

1.3 million reactions

450k noobs carried

28mm impressions

10mm unique views