Cannes Lions
INNOCEAN WORLDWIDE, Seoul / KT - KOREA TELECOM / 2011
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Deep in the woods, cutting through the fog, a man leisurely goes about setting up his fishing rods and starts fishing. Hours later, night has fallen on the quiet riverside, something big is caught on the fishing rod. It’s not something he can put on his dinner plate, but the body of a mysterious young woman in white funeral dress!Shocked, the man trips up on his fishing rods, and gets tangled together with the woman by the fishing lines. He struggles to untangle himself free, but the more he tries, the more he gets tangled. The man screams and faints. Later, the woman, now wearing the man’s clothes, wakes up the man, who is now wearing her white funeral dress. The man is completely confused. To make matters worse, the woman starts to cry in a little girl’s voice, calling him “daddy” The exorcism that was reproduced in [Night Fishing] is referred to as Korean traditional cultureThe shamans that preside the exorcism comfort the grudges of the deceased to guide them to the afterlife and cleanse the sense of guilt of the living and comforts their sorrows, by changing their role of Gods, the dead, and the medium
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