Cannes Lions
McCANN WORLDGROUP, Mumbai / ONIDA / 2011
Overview
Entries
Credits
Execution
The concept was born from the insight that veggies don't feel like veggies when they smell like meat. So we collaborated with a popular Indian food artist to create veggie sculptures - that looked like meat, but were made from vegetables - to convey the message.
Outcome
A 200% increase in sales demos. And a 30% increase in sales.
Similar Campaigns
10 items