IN COLLABORATION WITH KYOTO’S VENERABLE TEA STORE FUKUJUEN, IYEMON HAS DEVELOPED AN AUTHENTIC

BOTTLED GREEN TEA. THE PRODUCT’S LAUNCH IN 2017 MARKS 227 YEARS SINCE FUKUJUEN’S FOUNDING. SINCE THAT

TIME, FUKUJUEN HAS CONTINUED ITS PURSUIT OF “TRULY DELICIOUS TEA”, DELIVERING INNOVATION IN THE WORLD

OF TEA THROUGH COUNTLESS GENERATIONS. THIS YEAR, FUKUJUEN’S 227TH YEAR OF INNOVATION DELIVERS “THE

NEXT STAGE OF IYEMON” IN BRILLIANT BLUE, CONTAINING MORE FIRST-GRADE TEA THAN EVER BEFORE TO ACHIEVE

AN EXQUISITE, REFINED FLAVOUR WITH A CRISP, REFRESHING FRAGRANCE - THIS TEA-MAKING TRADITION AND

CONTINUED INNOVATION IN TASTE HAS BEEN CAPTURED WITH GRAND DOCUMENTARY-STYLE SCALE AND LUSH

VISUALS.