The idea:A simple and very attractive principle: the 'Sac à Shopper/Grab it Bag', 20% off everything you can put inside!

Device: 4.5m sacs à shopper distributed in women's living places:One month before the launching: distribution of sacs à shopper to clients inside the stores (1,260 points of sale)One day before the operation: distribution of sacs à shopper in partnership with free press (20 Minutes, Direct Matin) in 35 townsD-Day and 1 day after the launching distribution of sacs à shopper in street marketing (in 42 towns and 13 stations)

+ 30% turnover the first day of the operation compared to the day before Increase of the Shopping basket: +40% compared to the year before, in the same period.An operation approved by a large majority of La Halle’s network and clients Award Consumer Marketing, Grand Prix Strategies 2012