Target: males ranging from 35-65 years working in architect's offices.We needed to create a notorious and suggestive communication which will compell the recipient to open and read it instead of throwing it away without opening it.The envelope invited them to spend an indefinite period of time in one of the best examples of Spanish architecture. When one opened the mailing, one could find a strip of pictures of different jails: examples of the Spanish architecture.The only way to be safe is to call BSA to regularise the licensing of the software.

More than 10 agreements signed with the Professional Architect Colleges in the main Spanish Provinces. 70% increase in sales of software licenses.