Demonstrate that the cultural sites in the area of the blue line are accessible and diverse. Increase the traffic in the area’s cultural venues.

We thought of a unifying brand and supported citizens' involvement. The agency did not want to separate the identity from its utility. In addition, the website (lalignebleue.ca) was intended as a platform fueled by the citizens. The purpose was to give birth to a "Blue Line" community, proud of its neighborhood and its culture. An advertising campaign was also conducted in the subway, in newspapers and on the Web.

The campaign received a prize at the Grafika contest, which recognizes the best achievements in graphic design in Quebec:

1 prize among the named «100 projects of the year»:

. Website event