LADY LUCK LIVE

We brought the “Luck Will Find You” campaign to life through a first-of-its-kind interactive experience. The campaign featured a TV spot where Lady Luck delivers good luck to Californians.

So we used a custom software platform to combine a live-feed of our Lady Luck actress on a green screen with a live-feed of unsuspecting Californians and broadcasted the result on a digital billboard in Downtown Los Angeles. Lady Luck was able to interact in real-time and reward the lucky Californians with a million dollar California Black Exclusive Scratchers ticket.

In addition to the crowd the interactive experience attracted, the event was filmed and put online. The video appeared on blogs throughout California and generated more than 600,000 views in the first two weeks of the campaign.