Cannes Lions

LAGER

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / HEINEKEN / 2012

Awards:

1 Silver Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

'The Date' was the second installment of Heineken's new global 'Open Your World' brand campaign. 'The Legendary Making of The Date' is a tongue-in-cheek look behind the scenes of the TV production which reinvents the genre of 'Making Of' films in a legendary way. The film shows the legend in action - juggling knives, out-contortioning a contortionist, sharing his Olympic fencing expertise with cast members, performing legendary shadow puppetry and even engaging in a game of one-upmanship with the first 'legend' of the 'The Entrance' - all in between takes of the spectacular TV production.

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