Cannes Lions
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / HEINEKEN / 2012
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'The Date' was the second installment of Heineken's new global 'Open Your World' brand campaign. 'The Legendary Making of The Date' is a tongue-in-cheek look behind the scenes of the TV production which reinvents the genre of 'Making Of' films in a legendary way. The film shows the legend in action - juggling knives, out-contortioning a contortionist, sharing his Olympic fencing expertise with cast members, performing legendary shadow puppetry and even engaging in a game of one-upmanship with the first 'legend' of the 'The Entrance' - all in between takes of the spectacular TV production.
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