To create a new Identity and brand world to a new hamburger restaurant in São Paulo Brazil.The architecture recalls materials and forms from the 60's and 70's in Brazil.Although they sell hamburgers, the bread, the cheese, the flavors were developed based on a Brazilian food roots.

A large amount of research was conducted by the creative team to find clues on the art and fashion scene of the 60's and 70's.The result was a lively collection of patterns that recall the bright period of MODERNIST Brazilian art that had influenced fashion and other arts and a hand designed lettering identity for the logo based on that period.We have also taken advantage of the elements from the very peculiar architecture of the place combining it to create a strong and vivid brand personality.

Since its opening the patterns have been the great connection with customers, some of which have been so famous in town that a fashion brand asked a permission to use it for their surf trousers collection.