The briefing was to create a brand world for an informal Italian restaurant.They want to give a feeling of an easygoing enviroment where you could go just for a glass of Chianti or to enjoy an entire Italian meal.The client had made several trips to Italy to inspire new dishes and old ones with fresh look.

They named the place after an italian family name: Bottagallo. Bottega Bottagallo. Although the name Bottagallo is quite sonorous, it is meaningless. So we did an exercise breaking it in two words: BOTTA which is the same as BOOT in portuguese and GALLO which is also the same word for ROOSTER in potuguese. Using this as a starting point we developed a joyful idea around this rooster that lives inside an old boot and every chance he has to jump out of it, he becomes a great cook, or an amazing somelier who drinks more than the customers and etc.

The idea of having a meaningful brand world that could live beyond a simple logo to be applied everywhere around the restaurant has helped the client to have packed lively nights day after day since its opening.