Toyota Land Cruiser with the longest history of Toyota car lineup has a

great number of eager “fans”.

The reason we call the Toyota Land Cruiser users “Fans” in stead of just

calling them users is because the ability to run with out trouble and strong

durability makes people able to ride Land Cruiser for many years and makes

them a “fan”.

The purpose of campaign was to aim to deepen the bond with the “fans” by

making stop motion animation together.

The animation was made by getting pictures from several thousand fans that

owned Land Cruiser using online apply.

Using these pictures, the “fans” where able to see their own Land Cruiser

run through the world.