Cannes Lions

LAND MINE AWARENESS

LOWE GGK, Vienna / AKTION MENSCH / 2010

Film
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There are millions of land mines all over the world, waiting for legs. This fact is almost accepted as a normality, but the consequences are terrible. How to bring it near to uninterested TV-viewers? By an emotional key-visual combined with an involving copy. Spot shows an image of a disabled boy and then the ad asks you to remember image next time you ask for leg room.

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