Cannes Lions
LOWE GGK, Vienna / AKTION MENSCH / 2010
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TVC shows a count down of numbers. The Holocaust with 6 million deaths is such an incomprehensible crime that it exceeds the imagination. It’s an emotional overkill. often heard, with a high risk of suppression and looking away. Therefore we had to find for the Jewish Holocaust Commemoration Day (11. April 2010) a way of reduction so that the crime can increase in the brain of people.
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