The Land of Warriors is the number one streamed animated fantasy series in China with 60 billion view counts, with this vast amount of fan base, we would like to take a step further to connect audiences with the beautiful, alluring universe of Land of Warriors. As one of the leading video streaming platforms in China, Tencent Video not only sees vast potential in expanding the IP universe content, but also to break out from screens to offline experience for the fans. With the newly developed Starry Forest designs, client has landed a brief for us to curate an exhibition that incubates awe-inspiring immersive scene designs and interactive AI installations. The total budget was around 3 million RMB and has reached 20.4 million total exposure across the one-month period.

As the pivotal creation from the interactive experience, the poster’s center plant stay close to the real-world endangered plant, delivering an important message about protecting our environment and plant life preservations. Through this multi-sensory experience, we created a memorable connection from fans old and new to The Land of Warriors – allowing visitors to truly immerse themselves in the beautiful, mesmerising “Land of the Warrior” Starry Forest, but also to bring an important message home and to the world through social media.

In order to achieve the objective and key messaging of the Forest Dream, which is to allow each visitor to curate their one-of-a-kind poster to highlight individuality, we recreate the plants to 3D models to give them skeleton and variation points to maximize flexibility when we design the program in Unity. While keeping the context in the universe of The Land of The Warriors, the questionnaire is carefully designed to trigger relative keywords in Stable Diffusion. The colours and textures correspond to their selected answers and output a distinctive fusion of personalisation and artistic expression. Each output is unique, even if you input the same answers, the output will be different from the last, delivering the message that life is a matter of choices, and every choices you make, makes you. In different scenarios that life hand to us, the decision always lay on our hands.

This interactive AI experience has achieved resounding success, reached 20.4 million total exposure across the one month period, received over 500,000 response on Tiktok posts and UGC reach. Demonstrating its sustainability as it continues to expand and evolve across mainland China. Building upon its triumph, the exhibition is being replicated and upgraded, with a new and expanded experience set to occupy over 400m2 of space in Chengdu. This expansion not only amplifies the reach of The Land of Warriors but also reinforces its integration into people's lives.