Most 4x4s in South Africa don’t use their off-road capability. That’s why Land Rover has Experience centres to put a Land Rover through it paces, inspiring you to go above and beyond school runs and traffic jams. We needed to engage existing and potential drivers with an interactive and inspiring concept.

The Land Rover is an iconic off-road vehicle. Its reputation as the ultimate adventure brand influenced the design of the Land Rover Bottle Cap. This meant that the product had to be as versatile, durable and ergonomically considered as the Land Rover vehicle itself.

Water is scooped into the cap where a watertight layer of fabric allows approximately 1L of water to be contained.

A specialized mesh lining on the inside allows water to flow through to the drinking nozzle, but stops particles, sand, stones and other debris from passing through.

500 caps are being used via dealers, Land Rover experience centres and for promotional campaigns to engage outdoor enthusiasts. As a result the Land Rover Bottle Cap has had 83% more brand recall than traditional promotional merchandise, because much like a Land Rover, The Land Rover Bottle Cap goes above and beyond.