One of Kia Motors’ marketing priorities is to generate dynamic tests of its vehicles.

We created a pioneering game (with technology never before used) that enables you to test the car without moving from your computers. Once tested, you enter into a promotional dynamic which leads you to the car dealer to try the car.From the game section of the website, you have to print a picture of a steering wheel which we have to place in front of the computer’s webcam. This registers movements. Result: you drive as though you were in a car.