Cannes Lions

LAND ROVER

YOUNG & RUBICAM BRANDS SOUTHERN CALIFORNIA, Irvine / LAND ROVER / 2007

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Overview

Entries

Credits

OVERVIEW

Outcome

The client is extremely pleased with this 60-day campaign, which generated $1.54 for every $1 invested delivering an ROI of 54%. Profit to Land Rover from this effort was $415,000.

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