We chose Soho Magazine, the sexiest magazine in Colombia, in which every month, the most beautiful women in the country pose naked, and whose editorial content is written in a distinct manner. To achieve the experience, we fabricated a cover and back page for the magazine in red and black leather, and on this leather we printed out the information that should be communicated

Combining paper and leather turned out to be a great success. Visits to Chevrolet dealerships increased significantly, and Captiva sales goals at 100 SUVs per month were met.