Cannes Lions
RKCR/Y&R, London / LAND ROVER / 2012
Overview
Entries
Credits
Description
There are people in the world who don’t want to be spectators of life who want to lead interesting lives. Land Rovers are the perfect vehicles for these people and enable them to pursue their dreams and adventures. This Ad uses the credits at the end of a film as a device to bring to life one such person’s adventure. It lists (in order of appearance after “Dan Atkins as himself” who is our Land Rover Driver) everyone that has appeared in the film/adventure – in all of their exotic, out-there, adventurous glory.
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