Cannes Lions

PREVENTION OF DOPING IN AMATEUR SPORTS

LOWE & PARTNERS, Helsinki / PEUGEOT / 2005

Film

Overview

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Overview

Description

A girl declares how much an athlete has to sacrifice in serious training. A drop of blood comes from her nostril. Her left eye seems to swell and change into a darker colour. Her chair transformes into a wheel-chair. Actually, she is the victim of her boyfriend's violent steroid rage.

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