Cannes Lions

LAND ROVER CARS

WUNDERMAN, Frankfurt / LAND ROVER / 2012

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Overview

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Credits

OVERVIEW

Execution

Task:Advertise local Land Rover dealers in Germany and point out the myth of brand and product.Idea:We adopted the look and feel of traffic signs at the village boundary, where in Germany the divine services are announced, saying analogously to Divine Service and Holy Mass „Car Worshipping”.

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