Cannes Lions
VOLKSWAGEN SIDE ASSIST
DDB SPAIN, Madrid / VAESA / 2013
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Execution
A simple idea to explain complex technology. In a natural way and experiencing it first-hand, the public was able to understand how the Side Assist driving support works.
Outcome
Distributed flyers: 1,000
People who came into the dealership: 256
Test drives: 34
Similar Campaigns
12 items
