Create a "space unique" where personal shoppers introduced costumers to a new automobile concept in vehicle personalization, mixing the world of vehicle manufacturing, with the dressmaking world.

A perfect, place specially design to look, to see, to touch and to tast, from backstitching and upholstery fabric, to color combinations, accessories and finishes...

A place where pattern your Ranger Rover Evoque to fit, you Perfectly.

Also a great PR platform where we planned meetings with dealers, bloggers, big clients and Media leaders along the year. That started with a big PR event, where all this targets were invited to the oppening party. They were encouraged with a special gift: a personalized and tailor made shirt designed by the prestigious Spanish tailor´s brand SCALPERS.

Engage the consumer making them more satisfied with a proper attention to ensure the sales, make full equipment car ordering and achieve high level of income per unit.

Convert an uncomfortable and complicated task for dealers, with the actual circumstances, into a new experience attractive and enriching for the consumer.

1500 interactions

1200 customised designs

300 bespoke cars were ordered

35% increase in Land Rover Evoque sales making it the fastest selling vehicle in its class Spain

The news resulted in high visibility across social and fashionable media.