Challenge:Bring Land Rover’s customer club “Summit” online – with a website that motivates the visitors to join in and that fills the brand claim “go beyond” with life.Idea:“Go beyond” stands for exploring one’s own limitations and crossing the line. This consequently is transposed by the content and design of the Summit website: all topics have a “go-beyond-flavour”; the front-end navigation is purely visual and solely intuitive.

Result:24 hours after launch 1,100 Land Rover owners already visited the website.

Half of them registered with their e-mail-account.The average time of stay was 14 minutes.