As an authentic sports utility vehicle, Toyota Land Cruiser has gained overwhelming support in the world. But it has not being able to showcase it’s full potential in an environment friendly country like Japan. Therefore, Land Cruiser did not make a big hit in sales figure..

PLOT

We promote how Land Cruiser is highly evaluated around the world by showing car owners supporting the living, taking them to beautiful scenery in a lifestyle and emotional branding video.

RESULT

Younger generation which were not originally the main target purchased it and it led to increase in sales target.

The campaign took place on-line and it ran according to how it was planned.

It was presented online.

We promote how Land Cruiser is highly evaluated around the world by showing car owners supporting the living, taking them to beautiful scenery in a very lifestyle and emotional branding video.

Younger generation which were not originally the main target purchased it and it led to increase in sales target.