Spikes Asia

Landmark Heist

GIGIL, Taguig / NETFLIX / 2022

Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Execution

Netflix wanted a grand goodbye to 'Money Heist' on its last season, one that can speak to both people who have never seen any of the past episodes to attract them to watch, and current fans of the show.

'Money Heis't pulled off the biggest heist of all. The main characters took over landmarks all throughout the city to recreate their iconic 'Money Heist' scenes.

The installations became a larger-than-life preview of the series for non-fans and a commemoration of the events that led to the final season for existing fans.

Filipinos shared them online.

Not to mention the real El Profesor himself.

More importantly, 'Money Heist' became the No. 1 show on Netflix Philippines for 2 straight weeks.

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2023, NETFLIX

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