This is a play about salesmen pulling out all the stops to come out on top. Our solution held true to the character of the play and, in fact, every piece of communication was written, designed and deployed as though the characters themselves were speaking.In a series of wild-postings, we pointed out the financial reality of the current recession, we asked challenging questions and posed challenges and moral dilemmas.

Ambient sidewalk art challenged the poor behaviour of some of our city’s pedestrians.As much of the play takes place in a restaurant, we put our messaging on the tables of several of Toronto’s eateries – all within walking distance of the theatre.And we did it all with Mamet’s words in everyday situations.

Though there are no directly measurable results, the 2009 restaging of Glengarry Glen Ross sold out faster than any other production in Soulpepper’s decade-long history. But perhaps most importantly, nearly 30% of ticket buyers were new to Soulpepper.As Ricky Roma says, “That’s all I have to say about that.”