Colombia has the third-largest amount of landmines in the world. Today, a landmine explodes every minute in the jungles but it remains an almost invisible problem for most of people.

We needed to make this problem visible to all. How? Rolling up our pant leg.

With an empty pocket and a lot of effort we convinced the famous, the media, big companies and even the president to join us. For a whole day, thousands of people, brands, companies, logos, shop windows, schools and many more, rolled up their pant legs and helped us to spread a problem hidden in the jungles.

We gathered a group of celebrities and invited them to roll up their pant leg for a video inviting other people to visit 'www.remangate.org'.We print posters and invaded the whole city. We ask to the biggest brand to roll over a letter of their logos. All with a same objective: for a whole day, celebrities, non-celebrities, people in the army, policemen, air stewardesses, pilots, mannequins, whole companies, scholars, colleges, politicians, everybody. During that whole day, we all rolled up our pant leg to show we do care!

With a US$12,000 investment, we had more than US$1.000.000 worth of free press.Thousands of Colombians rolled their pant leg up that day.Well known brands in the country, rolled up their logos' 'pant leg'.The president rolled up his pant leg.We got congress to approve the anti-landmine law, which at that time was at number 38 in a waiting list for approval, passed before others.Today we have even bigger news: the whole world joined the campaign. Yes, at the moment we are working in 'remángate 2012' (Lend Your Leg 2012). 138 countries pledged to the ONU to utilise this campaign in their own countries.