Originally, the organisation had created flyers with a coupon, in which supporters of the movement could sign.

We proposed something a little more interactive. To encourage people, we knew we had to show them that each signature had an effect. We had to show them that each pledge could actually lessen the pain of each domestic violence victim.

And we did so with these posters. They were launched during the 25th anniversary of the organisation and in a day, they were able to gather more than 1000 signatures.

On the day of the launch itself, we were able to elicit pledges from over a thousand people, including high-profile politicians, artists, media people and celebrities. Due to its success, the posters were brought around the country and even to satellite Gabriela offices around Asia. To date, over 30,000 pledges have already been collected.