After the initial idea was conceived we looked for the best possible motifs. Since we are talking about possible distractions on the road we had to look for something that would be not only obviously as a distraction but that also fit into the style we wanted to use for the print ads.

The print ads support VW in promoting themselves as a brand that stands behind safety on the road. And by using this particular style of execution, we want to capture our audience’s attention and eventually lead them to test-drive a VW to try out the feature for themselves.