Performing artists with the ability to stay motionless are engaged to perform like buskers at key access entrances to the IT show. They are seen holding onto the Toughbook without moving for minutes which demonstrate ‘live’ just how effortless it is.

http://www.youtube.com/watch?v=1Rd5hRfct6k

Over 700,000 visitors to IT Show 2009 (a record turnout) were exposed to this public stunt. Many more learnt of it when photos and videos began circulating via text messages and personal blogs. Those who saw confirmed in their minds that the Toughbook is the lightest in its class. It is also a highly cost-effective campaign at only S$8,000.