Run the London 2012 Olympic Games Marathon course with friends from around the world.

'RUN@LONDON' is web-based content that offers you a simulated experience of running the marathon course of the London 2012 Olympic Games.

People in 130 countries and areas including Japan enjoyed the website content through five languages, Japanese, English, Germany, Spanish and Portuguese.

Your avatar created on this content runs the marathon course instead of you, taking a circular route from The Mall where the starting line is located, through many popular venues, such as Trafalgar Square, St. Paul's Cathedral, Guildhall, Tower Bridge and Big Ben.