Cannes Lions

LARP

TDA_BOULDER, Boulder, Co / FIRSTBANK / 2013

Case Film

Overview

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Credits

Overview

Description

This commercial highlights FirstBank's "Mortgages Made Easy" promise by emphasizing the amount of time people could save with a mortgage from FirstBank.

Our main character uses this spare time to partake in Live Action Role Playing (LARPing), an activity in which players pretend to be characters from a medieval fantasy world and battle each other with foam swords.

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