Cannes Lions

FEE FREE CHECKING ACCOUNT

TDA ADVERTISING & DESIGN, Boulder, Co / FIRSTBANK / 2010

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FirstBank wanted to give customers $50 when opening a free checking account. But how were they able to be so generous during an economic downturn? The answer: FirstBank is definitely not genetically cloning money. And they’re especially not replicating currency in a laboratory in order to offer customers an extremely nice gift. Not at all.

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