LARU as one of Germany’s largest lard producers offers a wide range of lard specialities.

But as the portfolio has grown over years and decades, all products looked somehow different and there was no longer a real brand look that has ever been established.

So the task in redesigning all the different products was to give them a real brand facing while trying at the same time, not to puzzle or irritate the customer with a completely new design.

To achieve a new fresh brand look, we tried to preserve a bit of the look and feel

of the old packaging. We replaced old illustrations with new and more modern ones

and did the same with photographic images. Furthermore we used new and modern typefaces, that are still similar to the old ones. Also the logo was modernized and got a

softer outline and font. All colour are colours that LARU is known for, but always in a more modern and fresh way.

The result: A completely redesigned product range with a strong branding and a strong shelf presence.