Cannes Lions
AT SALES COMMUNICATIONS, Essen / LARU / 2013
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Creation of a modern brand-specific website for the older as well as younger audience, for consumers as well as customers.
LARU lard specialties are seen as traditional, not to say old-fashioned, products. But it does not have to be like this! Freshness and appetite appeal had to be the main characteristics of the new LARU websites. So we created general pages with product information, recipes and useful tips for a balanced nutrition – always focusing on absolute appetite appeal and showing delicious product photos.
A modern brand-specific website.
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