http://pinatasproject.com

INSIGHT

Colgate has always believed in promoting oral health, providing yearly events like Oral Health Month, conferences, working with Operation Smiles and more.  We were asked to find a new way to reach children and distribute their Oral Care Sample Kits.

 IDEA

Filled with delight Piñatas are an integral part of Guatemalan children’s birthday parties, a perfect occasion to reach youngsters and their parents. We visited distributers and added Colgate’s Oral Care Sample Kits inside various Piñatas. During the parties when the piñatas were opened and children rushed to pick up the spoils they’d not only find candy, but also the solution to keep their teeth healthy from all the cavity prone sweets about to be consumed.

 RESULTS

1000 Piñatas containing 3,000 Colgate Oral Care Sample Kits were sold in the first week. Parents delighted from their children’s experiences with the Samples, and started coming in to purchase the Piñatas that had Sample inside for their own child’s party. The demand was so high Colgate has begun register and permanently supply Oral Care Sample Kits in Piñata stores.

Children were so delighted with their piñata experience with the Oral Care Sample Kits that parents started coming in to purchase the Piñatas that had samples inside for their own child’s party. The demand was so high that Colgate begun to register with distributors and permanently supply Oral Care Sample Kits in Piñata stores.