The creative campaign drove the emotional message transfer. See new. Hear new. Feel new. That was the campaign’s message that primarily travelled traditional media-channels.The ambient strategy lived the message and added the Austrian fingerprint (Mozart’s 250th anniversary).

An entire orchestra was packed into the N91. A conductor, positioned at highly frequented spots conducted the phone that was displayed in a glass-column.

Passers-by stopped to listen to Mozart’s symphonies, experiencing the brilliant sound-quality.

Free generated PR marked the outstanding street-act, while sales expectations for the Austrian market were clearly exceeded, stated by an Index of 130.