Cannes Lions
IMPACT PLUS (BBDO), Dubai / AMERICAN ACADEMY OF COSMETIC SURGERY HOSPITAL / 2009
Overview
Entries
Credits
Execution
By giving our target audience an opportunity to mimic the action of popping acne, we reminded them of their battle against it. Therefore we covered our posters with bubble wrap to draw on a connection between the popping action and acne.
Outcome
Young men and women who were conscious about the scars left behind by popping acne were immediately drawn to our posters. Their curiosity regarding the new treatment can be measured by the significant increase in calls received at the centre.
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