Cannes Lions
HAVAS WORLDWIDE DÜSSELDORF, Dusseldorf / CITROEN / 2013
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The film shows Lassie’s attempt to communicate with people who might be able to rescue her master.
Police officers and firemen misunderstand every single bark of the friendly dog. It is much better rely on the automatic SOS call out system eTouch which is available in many Citroën models.
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