The truth is: the youngsters don’t care about snacks. Instead, their attention is focused on the pop stars. So, why don’t we create a new pop star to bring the huge impact to the product? We decided to reverse a famous sunshine idol into a decent night club star. He and the product shared the same name and the spirit of night. And, he even released a ‘late night’ album.

1. ‘Late Night’ became No. 1 seller in CVS in only 3 days .2. The press conference had set a new record. Every media in Taiwan was gathered to report this big event.