Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / McCAIN / 2012
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Ode to the incomparable pleasure!Notice to all those who are tired of all kinds of the restrictions, of always having to control everything, to struggle continuously between what we should do and what feels good!It's time to let go with McCain and say yes to absolute, simple, assumed and uninhibited pleasure. Yes the pleasure of the fries!And who other than McCain could propose oven fries that provide ultimate pleasure, the new Just Au Four? Even more crispy, that’s the fries we like, with the taste so inimitable that only our wildest fantasies could compete with the pleasure it provides.
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